The Journal
Notes from the making
Short, honest articles about materials, experiments and the stories behind each fragrance: how an ALAYNAAS perfume is really made.
Why ALAYNAAS exists
Because fragrance can be more personal than smelling good.
Read the articleThe first fragrance
Where it started, and what it taught us.
Read the articleWhat makes a fragrance memorable?
Not the bottle. Not the name. What remains after you leave.
Read the articleBehind the bottle
What goes into a bottle before it reaches you.
Read the articleWhat happens before a fragrance is released?
Testing, adjusting, waiting, and testing again.
Read the articleThe search for the right materials
Every fragrance is only as good as what it is made from.
Read the articleLearning fragrance from the ground up
Starting without all the answers.
Read the articleWhen a formula doesn’t work
Mistakes are part of the process, not a detour from it.
Read the articleBuilding ALAYNAAS from the UAE
The place where it is being made.
Read the articleThe story behind Lost Summer
A summer that exists now only in memory.
Read the articleWhy we don’t want to make another generic perfume
There are enough of those already.
Read the article